A recall has been announced for those who purchased the Baby Einstein DVD anywhere between the date of June 5th, 2004 and September 4th, 2009. If you purchased the product after the 4th of September, there is likely nothing that can be done, but you may still attempt to return the item, if you have a receipt.
The recall took place because of the amount of time that the kids spend in front of the tv screen watching the show is just too high of an amount to be considered healthy. According to Business Pundit, the pressure against Disney to recall the product was made after someone turned in a complaint to the FTC.
Disney is no longer claiming that the DVD's are educational, and full refunds of $15.99, for the Baby Einstein DVD are now optional, because of the recall.
Here's a little bit from the Campaign for a Commercial Free Childhood, and what they had to say regarding the issue: "As a result of our 2006 Federal Trade Commission complaint, Disney stopped claiming that Baby Einstein videos were educational for infants, but the company made no move to compensate parents who purchased them. We thought parents deserved better. So, with help from CCFC members like you, we kept the pressure on until Disney agreed to reimburse Baby Einstein customers. "
It should be interesting to see how much money this single complaint, which got this product recalled, will cost Disney. But even more interesting, it should be the parents choice to how much and what TV shows their children get to watch.
People know that when they purchased this DVD, how long it was going to be. Why should they get their money back, when they knew what it was about?
As these DVD's may not be "safe" for children, why couldn't their parents just limit the amount of time they spend, in front of the screen?
I don't know the whole story behind the issue, and I'm sure it's not all about the time length of the DVD, rather the content placed upon it, but I really don't believe a full recall is necessary.
How to get Baby Einstein Refund...
If you'd like to get a Baby Einstein refund, be sure to take your DVD to Walmart, and ask for Customer Service. Tell them that there was a recall on the Baby Einstein DVD's and ask for the $15.99 refund.
[via business pundit]
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