The awesome thing about many of these videos is you can take the exact same copy you use from different aspects of your real estate agent website and use that as your script for your recordings. This one is an excellent example: Take what you wrote for your site’s about page and use the same copy, or modify it somewhat, to explain who you are, where you’re from, what certifications/designations you have, what your sales history is like, and any other professional and personal tidbits you want to share with your audience.
I started making videos back in 2009 when I was still a practicing real estate agent. Back then we created a very simple series of videos that we used to help educate homeowners about the foreclosure process. We were focused on doing short sales at the time and these educational videos not only helped homeowners facing foreclosure but they gave us something absolutely incredible for helping us grow our business at the time, which was, the videos helped us establish Authority.
Will you publish a miniseries about wine-making as you start your own micro-vineyard on YouTube? Users publish over 300 hours of video content hourly on the platform — often hailed as the granddaddy of video platforms. However, Facebook is on the rise with its video streaming. Remember that 49 percent of consumers connect with video streaming on Facebook.
Imagine you've just stumbled upon a video about a brand. You click play and get to see the company headquarters, a review of its products, a note about its heritage, some photos of new locations, information on business awards, behind-the-scenes footage and a few words from the CEO. What exactly did you learn about the company? Nothing at all – in fact, it's a miracle you've made it through the video at all.
If you’ve got some real estate marketing competition in your area, you may want to consider making yourself stand out by going niche. Become the go-to real estate agent for dog owners, families with kids, divorced individuals, whatever. Making a name for yourself in regards to a specific niche need can make you memorable, especially in saturated zip codes.
Testimonials are tremendous trust signals. Showing that real, live people endorse your services means the world to potential clients. When a homebuyer has had a great experience with you, reach out to them and ask for a testimonial. If possible, try to get a photo of them as well. Make the most of these testimonials by placing them strategically on your website and sharing them now and then on social networks.
At the end of the month you’ve collected a ton of business cards, and while you can only have one winner, there’s no reason those other business cards have to go to waste. Use the email addresses provided to let users know that while they haven’t won this time, they are more than welcome to join your mailing list, which will notify them of future giveaways and special offers.
Buyers and sellers you’ve worked with in the past, respected business people with popular ventures in your area, professionals working in other facets of real estate (e.g. mortgage lenders, architects, construction company executives) — these are just some of the many people you can interview. The one thing everyone you speak with for your real estate video marketing needs to have is relevancy: that is, whatever they plan to talk with you about has to be relevant to your audience.

Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
If you will hit the stage and offer your unique insights and advice to an audience, set up your smartphone or tablet on a tripod and record your session or, if you have the fiscal wherewithal, buy or rent a professional camera to capture your engagement. Even if you don’t plan on speaking at an event, you can still film others and curate their thoughts and opinions into videos of your own.
Remember, marketing today is all about inbound, and that doesn’t just apply online. Users want you to share some of your knowledge for free before investing time and money in you. A home buying seminar is the local equivalent of a webinar. Yes, it will take time and energy, but attendees will walk away impressed and will have established a relationship with you. That relationship will be worth its weight in gold when they’re ready to shop for a home.
Every single video you make should be there to realise a specific goal. You won't achieve your objectives without making them clear to your audience in the form of a call-to-action – give your audience the next step to follow. Include a call-to-action message at the very end of your video – 'Give us a call for a free quote', 'Visit our website to learn more' or 'Follow us on Facebook/Twitter'.

Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com's editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews.

Real estate is one of those industries that absolutely must use call tracking in their paid search campaigns. Most people use the phone when trying to find a realtor or make an appointment to view an apartment, condo or house. If those calls come about because someone saw your PPC ad, you want to be able to track which ads and keywords are driving calls.

As noted, listing videos are the reigning champ of real estate videos. Showing off the properties you represent in stylish fashion via video is an effective means of impressing top-of-the-funnel leads who are learning about the properties in your market, as well as moving middle- and bottom-of-the-funnel leads into telephone, email, and in-person meetings.
Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
Email marketing is one of the best strategies for building client relationships. Collect emails from your website, local outreach, or any other methods you can think of. Send your email subscribers the stuff they’re looking for – notices about upcoming open houses, new houses on the market, news about seminars you’re offering in the area, etc. (Note: if you work in different geographical areas, you’ll want to segment your newsletter subscribers based on their location, ensuring that they only get relevant emails and updates from you).  
To get started with video marketing, try BombBomb. It makes it easy to create personalized videos, insert them into emails, and track who watches them. Because it’s not an attachment, your video message actually gets delivered and seen. BombBomb customers have seen over 80 percent more replies and responses using email videos. Click here for a free demo.

However, in a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.
8. Give New Life to Old Data. If your marketing budget it tight, you might not be able to always afford content writers to whip up content for your blog. If you’re in a dry spell, instead of making something new, breathe new life into something that already exists on the web. There are a ton of data studies and stats available on the internet. While some of these studies may get initial traction, many often go unnoticed.
Marketing is about showing potential customers that you understand their concerns and can solve their problems. The best way to build a relationship is through face to face interaction, but this just isn’t realistic for growing a business. All the time in the world is not enough to meet every potential customer personally and earn their trust. Thankfully, you can capture that sentiment in the form of video content. Even better, it’s available 24/7.
To get started with video marketing, try BombBomb. It makes it easy to create personalized videos, insert them into emails, and track who watches them. Because it’s not an attachment, your video message actually gets delivered and seen. BombBomb customers have seen over 80 percent more replies and responses using email videos. Click here for a free demo.

Marketing is about showing potential customers that you understand their concerns and can solve their problems. The best way to build a relationship is through face to face interaction, but this just isn’t realistic for growing a business. All the time in the world is not enough to meet every potential customer personally and earn their trust. Thankfully, you can capture that sentiment in the form of video content. Even better, it’s available 24/7.

Another way this type of video separates itself from others listed here is that it should end up being one of your longer recordings, as you will want to relay every positive attribute about your company in the clip, including what makes your business special, how your firm is one of the best-performing ones in the area, and how you’re a fixture in your community — all of which can’t effectively be relayed in less than 4-5 minutes. RE/MAX Integra New England developed just such a video that elucidates everything anyone could want to know about the brand in a very engaging fashion.
Before you start to define and develop your marketing strategy, research your industry to see what kinds of videos are used by other companies in your sector. Once you have a grasp on the general use of video in marketing similar products or services, it's time to think about your own goals, which should power your strategy in general and every single video in detail.
Words spoken with clarity and professionalism will always come out better in a corporate video than an amateur speaker, whose lack of experience speaking on the camera is obvious. With this in mind, it might be a good idea to have an employee that is experienced on speaking in front of the camera record for the video, or even think about calling in a professional.

Real estate is one of those industries that absolutely must use call tracking in their paid search campaigns. Most people use the phone when trying to find a realtor or make an appointment to view an apartment, condo or house. If those calls come about because someone saw your PPC ad, you want to be able to track which ads and keywords are driving calls.
Great tips Gabrielle! The part about the mission caught my attention a lot, it’s something I guess I understood but hadn’t really put that much thought about. It makes total sense, you don’t wanna over saturate your customers with your product, it’s better to sell them on on the depth of it (even thinking of myself as a customer it’s actually easier for me to connect with that than whatever product), so thanks a lot.
Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com's editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews.
When it comes to videos, you really want to have content out there that introduces yourself and your team. Selling real estate is all about the relationship and trust. You can garner a lot of trust and start the relationship through video. Plus, you stand a very good chance of these videos being found by searchers online. For example, look at this agent marketing themselves in the Chicago area as a luxury Realtor.  he is showing up on the first page of Youtube results.
Imagine you've just stumbled upon a video about a brand. You click play and get to see the company headquarters, a review of its products, a note about its heritage, some photos of new locations, information on business awards, behind-the-scenes footage and a few words from the CEO. What exactly did you learn about the company? Nothing at all – in fact, it's a miracle you've made it through the video at all.
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