Most of you are probably thinking that I simply went off the deep end. Not even anywhere near true. Pro Blogging is not always about what you enjoy. Now, let's not all go crazy and say, "Taylor. You've gone completely out of your mind," because in all honesty, I have done anything but that.
Beginning a Blog :
When you first start a new blog you'll always be given the same advice, "Write about what you enjoy! This will give you the best chance at being successful." Sorry guys. For the longest time I believed this statement was true too. However, it's definitely not true in all cases.
The Truth :
If you start a blog about your favorite topic, the chances are, there will be millions upon millions of other sites already competing for rankings on that topic.
For instance:
- Celebrities
- News
- Sports
- Fitness
- Weight Loss
- Health
- Acne
The list goes on and on. So now you're wondering, "what's wrong with blogging about those topics?" Nothing really other than the millions upon millions of results that appear above you when you search the phrase.
The key to success :
If you really want to build successful blog after blog then you need to learn to write about different subjects. Your key to success is to search for topics with low competition and a relatively high search volume.
When you use this tactic you won't necessarily find something you actually enjoy writing about. Let's be honest, the chances are that millions of others already write about the topics in which you enjoy.
Searching for low competition - high search volume topics
Choosing a long tail key phrase - Think of something that people will search. Instead of simply writing about, "acne," maybe you can narrow your topic down to, "getting rid of back acne."
Narrowing a topic - The more you narrow down your topic, the easier it will be to rank for that topic. Thus, the more successful you'll likely be. However, don't narrow your topic too much, otherwise you won't get any traffic at all.
Finding a medium - We already know that, "acne," is too hard to rank for. So instead of acne maybe we decide to use the phrase, "Clear skin with Proactiv Solution." Remember, product review blogs do make money.
Tools :
Searching Google for Competition
The best way to see if your topic or better yet, "keyword phrase," has any competition is to simply search Google for your keyword phrase. Then, in the top right of the page see how many results appeared. If it's under 1,000,000 it will usually be pretty easy to rank for that subject. Better yet, if the results that appear don't really show your keyphrase, it will be really easy to rank for your subject.
Google Insights for Search Amount
Google Insights is a great way of comparing two phrases to see how often a phrase gets searched. It's based upon a 1-100 scale. See this page to better be able to comprehend the graph.
This is my other lover. Not really. However, this is definitely a great tool. I don't know exactly how it works, but I think it tells you how often a keyword phrase is searched everyday.
Making Money Writing :
Pro Blogging is not always writing about what you enjoy writing about. Really, Pro Blogging is all about writing. If you truly want to make money online find some easy to rank for, long tail keyword topics. You may even find that by using long tail keywords you may actually still be able to write what you want to write about.
4 comments:
You're right uknow. Sometimes ppl don't give a damn to what I enjoy! :D I found a low competition key phrase but omigod it's also low search volume!
Exactly. If you want to make it big online you can't always write about things you enjoy writing about. It's true. It's very true. A lot of people don't realize that.
Hey , you have a very good blog, its excellent information in its field. You have done a great job, keep doing it for to help, people like Myself. I read many blogs earlier about this topic. But I never found complete information earlier, but your blog is giving real information. I also have several WordPress blogs. And in my experience social bookmarking, article submission and press release submission is way to quickly quickly get my blog posts spidered and am on page one of Google many times in a few hours.
Awesome man. I would love to see some of your blogs. I notice that you have a squeeze page. How are those going for you?
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